Twenty years across product strategy, experience design, information architecture, and workplace technology. Helping teams find the signal hidden inside complexity.
I help organizations understand what they're actually building.
Twenty years across product strategy, experience design, information architecture, and workplace technology. Helping teams find the signal hidden inside complexity.
Why People Call Me.
The work usually starts when something feels off.
Not because a project is failing. Because it's moving forward without enough certainty about what problem it's actually solving.
Sometimes it's an AI initiative. Sometimes it's a product. Sometimes it's an internal platform, a customer experience, or a strategy that made sense six months ago and no longer does.
The technology changes. The pattern doesn't.
The work is creating clarity before organizations spend time, money, and energy building the wrong thing.
A Perspective Built.
Twenty years of consulting, product design, and strategy work across manufacturing, healthcare, retail, financial services, professional services, and technology.
The cross-industry experience is not incidental.
The most valuable insights often come from recognizing that a challenge in one industry isn't actually unique. It's a pattern that's already been solved somewhere else.
How I Help.
Find the problem worth solving.
Workshops, discovery, strategy, information architecture, AI readiness, and organizational alignment.
Create clarity.
Product strategy, experience design, decision frameworks, roadmaps, and direction.
Stay involved.
Fractional leadership, advisory relationships, and ongoing strategic guidance when the decisions keep coming.
With Intent Writings.
A selection of observations, essays, and stories from the work.
